Rainbow Wave Press Day

I was lucky enough to go to the Rainbow Wave press day this week on behalf of Zero Magazine. Their space is amazing and has a really clean aesthetic. But most surprisingly was the amazing aroma as I entered. I found out later it was one of the new Bella Freud candles. The candle is 'Ginsberg is God' and the scent was fig leaf and tomato, I would recommend and you can purchase the candles here.

When going to a press day I always try and go with labels in mind that I want to feature on the blog or that I want to write about for the magazine. So my targets were Each x Other, Carven and Bella Freud. I also love finding something new and the Atea collection looked amazing.

Each x Other A//W 2014 collection is 'a common and identical wardrobe for him and for her, that plays with the myth of androgyny.' I love the ethos behind this brand. They work as a collective, original art starts the process, this is then produced as smaller, limited edition prints/works to be purchased. The original art is then worked into the collection pieces, creating a dialogue between art and fashion. The pieces are described as 'rough luxury' and colour-wise pink, red and blue are balanced by an underlying neutral and monochrome background. The stand out piece was a pair of white leather dungarees, embossed onto the inside of them was the art work below.

Carven was beautiful, their collection is perfectly described as 'The gangster’s girlfriend of the precollection turned into a woman of the Arts, borrowing references from Dadaism, collages and cadavres exquis by Blumenfeld, Picabia, Oppenheim or Man Ray.' The prints had amazing detail to them, in particular the 'ocean' print showcasing a combination of  grey blue and powder pink (below). The surrealist 'taboo' print was also a stand out (below), as was the fetish take on accessories. The screw and chain fastening on the highly structured, box shaped bags, looks amazing.

Bella Freud was understated cool as always. For A/W 2014 the collection ‘is inspired by the fantasy of Debbie Harry on the couch talking to Sigmund Freud’ and the colour focus was on monochrome, bubble gum pink, charcoal marl and tomato red.

Stand out pieces were the kid mohair menace sweater, as well as a colour change for the iconic 1970 knit (both below). Evening wear took on a edgy coolness. The collection when mixed in the look book, had a laid back feel to it, although the light structuring gives it a togetherness without a hint of effort.

Finally Atea was all about clean cuts and basics that transcend seasons. Boucle was featured throughout, and the colour palette was subtle and easy to wear, as to be expected. The perfect go to label, for amazing staples that will last for seasons. 

Jx